Conceptual Product Expansion | Packaging Design
For this project with Polar Seltzer, I designed fruity and floral can designs, digital banner ads, and a promotional video. The two featured flavors, Apple Blossom Bliss and Peachy Jasmine Dream, were inspired by mocktails and designed to remind drinkers of fresh, springtime vibes. With all-natural ingredients, these drinks pack a punch compared to the usual fruit-focused seltzers. The vibrant, playful designs use colorful, nature-inspired patterns to create a fun and energetic feel, appealing to young adults and those exploring floral, herbal flavors.
Creative Process – What is your reasoning behind these design choices?
Flavor Inspiration: Inspired by mocktails, I designed the cans to reflect the natural, fresh ingredients of Apple Blossom Bliss and Peachy Jasmine Dream, evoking a sense of spring and lightness.
Target Audience: Designed for young adults, particularly Gen Z and Millennials, who are drawn to floral and herbal drinks. The design speaks to those who are either already embracing these flavors or are looking to try something new in the world of mocktails.
Vibrant & Playful: I used bold, lively colors and nature-inspired patterns to reflect the refreshing, sophisticated yet fun nature of the drinks, ensuring the designs stood out on shelves and aligned with Polar Seltzer’s playful brand image.
Flavors with Personality: Apple Blossom Bliss captures the light, floral essence, while Peachy Jasmine Dream adds a vibrant, fruity punch. Both designs reflect the unique character of each flavor.
Independent Execution: I independently handled all aspects of the project, from the can designs to digital assets and the promotional video, ensuring a cohesive and engaging visual identity for the campaign.
