Brand Development | Product Design & Collateral
For Czy Candle Co.'s holiday collection, I designed packaging, a brochure, a bag, and a window mockup, all focused on creating a cozy, vintage Christmas atmosphere. The design featured nostalgic holiday motifs and classic holiday colors, ensuring the materials worked together to evoke warmth and tradition. The cohesive visual language tied the entire collection together, from the packaging to promotional materials and mockups, capturing the timeless charm of the season.
Creative Process – What is your reasoning behind these design choices?
Nostalgic Patterns: I designed background patterns inspired by vintage holiday motifs, creating a sense of tradition and evoking the warmth of the season.
Classic Color Palette: I chose classic Christmas colors like deep reds and greens to reinforce the cozy, festive vibe, ensuring the packaging feels timeless and nostalgic.
Cohesive Visual Language: Each design element was intentionally selected to create a unified aesthetic, ensuring the packaging, brochure, bag, and window mockup all harmonized together.
Warm Textures: Textures were incorporated to enhance the tactile experience, giving the packaging and materials a vintage, hand-crafted feel.
Seasonal Appeal: The design's simplicity and inviting aesthetic make it perfect for gifting and celebrating the holiday season.
Bag & Window Mockup: The bag design allows for easy carrying and gifting, while the window mockup showcases the product’s design in a retail setting, helping visualize how the candles would appear in stores.
