Design Work for Memorial Art Gallery | Print & Digital
During my two internships at the Memorial Art Gallery, I contributed to a range of print and digital design pieces aimed at promoting workshops, classes, and gallery events. This included creating digital ads, flyers, brochures, and other materials that adhered to the gallery’s established brand guidelines. Each piece was designed to capture the essence of the gallery while effectively communicating important event details to the target audience.
Creative Process – What is your reasoning behind these design choices?
Stuck closely to the Memorial Art Gallery’s brand guidelines to maintain a cohesive look and feel across all materials.
Focused on creating visually engaging designs that aligned with the gallery’s refined and professional aesthetic while ensuring key information was easy to find.
Used clear, legible typography and harmonious color palettes that aligned with the gallery's identity.
Incorporated photography and graphic elements that complemented the content of each workshop or event, making the designs both informative and visually appealing.
Ensured adaptability across multiple formats—print and digital—so that materials could be used effectively across social media, email marketing, and physical displays.
