Brand Campaign | Brand Launch
Golosino's Gelato Co. is a sustainable gelato brand that serves authentic Italian gelato from a bike-powered cart. Committed to reducing its carbon footprint, the brand uses bioplastic containers and eco-conscious practices. Inspired by the Mediterranean lifestyle, Golosino’s design captures the joy of summer indulgence with bright, cheerful colors and charming patterns.
Creative Process – What is your reasoning behind these design choices?
Mediterranean Inspiration: The color palette and typography evoke the brand’s Italian heritage, adding a sense of warmth and nostalgia.
Sustainability Focus: A limited color palette minimizes ink usage, aligning with the brand’s eco-friendly values.
Playful Visual Identity: Custom patterns for each gelato flavor bring personality to packaging, uniforms, and social media.
Cohesive Brand Experience: Consistent design elements across all platforms ensure a recognizable and engaging customer experience.
